{"id":20704,"date":"2022-09-01T22:11:00","date_gmt":"2022-09-02T01:11:00","guid":{"rendered":"http:\/\/www.gramadoenfoco.com.br\/gramado\/?p=20704"},"modified":"2022-09-01T23:17:19","modified_gmt":"2022-09-02T02:17:19","slug":"harry-potter-inspira-hamburgueria-tematica","status":"publish","type":"post","link":"http:\/\/www.gramadoenfoco.com.br\/gramado\/harry-potter-inspira-hamburgueria-tematica\/","title":{"rendered":"HARRY POTTER INSPIRA HAMBURGUERIA TEM\u00c1TICA"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\"><em>O mago drag\u00e3o Hector vai receber <\/em><em>clientes para a nova\u00a0experi\u00eancia em hamburgueria<\/em><\/p>\n<\/blockquote>\n<p><em>\u00a0<\/em>O sucesso da pizzaria tem\u00e1tica Hector em Gramado \u00e9 um exemplo do poder do chamado \u201cstorytelling\u201d nos neg\u00f3cios. Afinal, desde a sua abertura, o restaurante se tornou uma atra\u00e7\u00e3o a mais na cidade ga\u00facha. Agora, os respons\u00e1veis por dar vida ao mago drag\u00e3o e outros personagens do cen\u00e1rio da pizzaria v\u00e3o lan\u00e7ar a Hector Hamburgueria Tem\u00e1tica, uma experi\u00eancia gastron\u00f4mica ainda mais m\u00e1gica.<\/p>\n<p style=\"text-align: justify;\">Um dos segredos do empreendimento \u00e9 o desenvolvimento pr\u00e9vio da hist\u00f3ria e do enredo de Hector e dos demais personagens, antes de explorar o neg\u00f3cio ou pensar no card\u00e1pio. Registrada no formato de hist\u00f3ria em quadrinhos, a aventura \u201c\u00d4nyra e os discos de sabor\u201d \u00e9 a inspira\u00e7\u00e3o para a ambienta\u00e7\u00e3o da pizzaria e conta com\u00a0 mais de dez mil exemplares de livros vendidos. No caso da hamburgueria, a hist\u00f3ria a ser explorada \u00e9 \u201cA Ferrovia Secreta\u201d, essa sim inspirada em Harry Potter.<\/p>\n<p style=\"text-align: justify;\">A franquia Hector pertence a Edward Criativo Studios, empresa respons\u00e1vel pela cria\u00e7\u00e3o de produtos de experi\u00eancia. S\u00e3o tr\u00eas s\u00f3cios, todos com veia art\u00edstica: o desenhista e storyteller Eduardo Hoewell, Dudu Kny e Will Weber, este, ali\u00e1s, formado pela Disney Institute. Eles lembram que a pizzaria foi a primeira no pa\u00eds a inaugurar a experi\u00eancia gastron\u00f4mica tem\u00e1tica, a partir de personagens pr\u00f3prios, criados por brasileiros, e com um conceito diferenciado de ambienta\u00e7\u00e3o e atendimento. \u201c<em>\u00c9 uma experi\u00eancia com o jeito brasileiro de atender, bem pr\u00f3ximo do cliente\u201d<\/em>, explica Will Weber, um dos s\u00f3cios da marca.<\/p>\n<p style=\"text-align: justify;\">A tend\u00eancia para neg\u00f3cios tem\u00e1ticos est\u00e1 em alta. No caso de Hector, o mago drag\u00e3o, as inspira\u00e7\u00f5es v\u00e3o do universo Disney at\u00e9 a saga Harry Potter, est\u00e1 percept\u00edvel logo na entrada do restaurante, quando o p\u00fablico embarca em um trem secreto para sua experi\u00eancia gastron\u00f4mica e audiovisual.<\/p>\n<div id='gallery-1' class='gallery galleryid-20704 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.gramadoenfoco.com.br\/gramado\/harry-potter-inspira-hamburgueria-tematica\/hector-hamburgueria-tematica-divulgacao-01\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"352\" src=\"http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-01-1024x563.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-01-1024x563.jpg 1024w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-01-300x165.jpg 300w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-01-768x422.jpg 768w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-01-1536x845.jpg 1536w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-01-2048x1126.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='http:\/\/www.gramadoenfoco.com.br\/gramado\/harry-potter-inspira-hamburgueria-tematica\/hector-hamburgueria-tematica-divulgacao-02\/'><img decoding=\"async\" width=\"640\" height=\"361\" src=\"http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-02-1024x577.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-02-1024x577.jpg 1024w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-02-300x169.jpg 300w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-02-768x432.jpg 768w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-02-1536x865.jpg 1536w, http:\/\/www.gramadoenfoco.com.br\/gramado\/wp-content\/uploads\/2022\/09\/Hector-Hamburgueria-Tematica-Divulgacao-02-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\"><strong>A nova hamburgueria tem\u00e1tica<\/strong><\/p>\n<p style=\"text-align: justify;\">O premiado chef J\u00fanior Peto foi convidado a assinar o card\u00e1pio, que ilustra a hist\u00f3ria de um jovem drag\u00e3o azul fascinado por aventuras e criaturas m\u00e1gicas, seus professores de magia e aprendizes. Pelo lado de fora, a fachada da Hector Hamburgueria tem\u00e1tica n\u00e3o ter\u00e1 muitas indica\u00e7\u00f5es. Uma pequena vitrine indicar\u00e1 uma livraria antiga. Ent\u00e3o, apenas com o bilhete ser\u00e1 poss\u00edvel chegar no lugar \u201csecreto\u201d, que na verdade \u00e9 um trem com janelas digitais que passar\u00e1 por diversos reinos tem\u00e1ticos. O servi\u00e7o de bordo ser\u00e1 feito durante a viagem, batizada de \u201cHector e a ferrovia secreta\u201d.<\/p>\n<p style=\"text-align: justify;\">A experi\u00eancia parte do pressuposto de que todos os clientes s\u00e3o aprendizes de magia. Parte dos itens que fazem sucesso na pizzaria estar\u00e1 tamb\u00e9m no novo restaurante, como por exemplo os atores e personagens caracterizados com figurinos cinematogr\u00e1ficos, a ambienta\u00e7\u00e3o e card\u00e1pio que traz op\u00e7\u00f5es como bebidas que s\u00e3o elixires e o hidromel (cerveja amanteigada). A novidade ser\u00e1 a sobremesa que parece um ovo de drag\u00e3o, desenvolvida pelo confeiteiro Bruno Silvestrin, campe\u00e3o do reality show Que seja Doce.<\/p>\n<p style=\"text-align: justify;\">Com um espa\u00e7o de 140 m2, o restaurante ser\u00e1 inaugurado em outubro. A fim de evitar filas, as vendas ser\u00e3o exclusivamente online e com lugar marcado, em tr\u00eas hor\u00e1rios diferentes (17h, 19h ou 21h).<\/p>\n<p style=\"text-align: justify;\">Mais informa\u00e7\u00f5es:\u00a0<a href=\"http:\/\/www.hectordragao.com.br\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.hectordragao.com.br&amp;source=gmail&amp;ust=1662170649910000&amp;usg=AOvVaw3YZTXfNTZFgmzz__cTj6nw\">www.hectordragao.com.br<\/a><\/p>\n<p>Fotos: Divulga\u00e7\u00e3o<\/p>\n<p style=\"font-weight: 400;\">&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mago drag\u00e3o Hector vai receber clientes para a nova\u00a0experi\u00eancia em hamburgueria \u00a0O sucesso da pizzaria tem\u00e1tica Hector em Gramado \u00e9 um exemplo do poder do chamado \u201cstorytelling\u201d nos neg\u00f3cios. Afinal, desde a sua abertura, o restaurante se tornou uma atra\u00e7\u00e3o a mais na cidade ga\u00facha. Agora, os respons\u00e1veis por dar vida ao mago drag\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,302],"tags":[],"class_list":["post-20704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo","category-ultimas-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HARRY POTTER INSPIRA HAMBURGUERIA TEM\u00c1TICA - Gramado Enfoco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gramadoenfoco.com.br\/gramado\/harry-potter-inspira-hamburgueria-tematica\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HARRY POTTER INSPIRA HAMBURGUERIA TEM\u00c1TICA - Gramado Enfoco\" \/>\n<meta property=\"og:description\" content=\"O mago drag\u00e3o Hector vai receber clientes para a nova\u00a0experi\u00eancia em hamburgueria \u00a0O sucesso da pizzaria tem\u00e1tica Hector em Gramado \u00e9 um exemplo do poder do chamado \u201cstorytelling\u201d nos neg\u00f3cios. Afinal, desde a sua abertura, o restaurante se tornou uma atra\u00e7\u00e3o a mais na cidade ga\u00facha. 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